Showing posts with label Social Network. Show all posts
Showing posts with label Social Network. Show all posts
Facebook went from an idea in Harvard student Mark Zuckerberg's mind in 2004 into a full-fledged international phenomenon in a short couple of years. When Zuckerberg launched Facebook, it was only open to Harvard students at first. The tremendous popularity of the site - which, if you've been living under a rock the past several years, allows you to post a personal profile and connect with friends online - was not something that anyone could have predicted, and it was soon opened to a national audience. By the end of the year, it was opened to anyone with a .edu email address. By 2005, it was opened to High School students, and in the following year to anyone with a valid email address over the age of 13.
When it began, Facebook only had some very basic features - you could post photos, include profile details and contact information. In the college social environment in which it gestated, Facebook created many connections between users very rapidly. Undergraduates generally meet huge numbers of people in a very short period of time, so a tool like Facebook was something that fulfilled a substantial and unmet demand among collegiates.
As the application has developed and spread among people outside the university environment, it has become more of an important tool for professional networking. In the earlier days of Facebook, it was unfamiliar to most employers. As more of the people who went through college using it have entered the workplace, it has become an informal way for co-workers to connect with each other and for people looking for work to remain connected with other professionals in the same field.
It has also formalized what was once a quiet back-door network of alumni - many savvy Facebook users find good jobs through connections with people who they once went to school with.
It's also created something of a conundrum for people concerned about their privacy. Many people have been denied jobs or even fired because of the content of their Facebook profiles - most often people who work with children who have photo albums that display them posing for inebriated party pictures.
Source:  http://www.brighthub.com/office/collaboration/articles/13477.aspx
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The history of Myspace began as a for-profit venture by eUniverse in 2003, bolstered by generous startup money. Myspace.Com was intended to compete with similar services such as Friendster to help people network with one another in an easy to use and enjoyable manner. The domain name was once used for a virtual data storage site, but it was re-purposed for what would come to be a far more lucrative business.
Most of the users of the site are in their teens and early 20s, making it a very attractive market for advertisers. The nature of the site as a social networking hub make it so that the users make it so that marketers have access to vast amounts of data about the people who visit it. Early on in the site's development, a decision was made to ensure that all of its features remain free to use. That has turned out to be a very profitable choice, as the rapid growth in the user base of the site as provided substantial revenue for the site.
One of the reasons that Myspace has stood out from some of its competition is the ability for users to customize the HTML markup of their profile pages, making it far more customizable than that of their major competitor, Facebook. This also has the negative side-effect of subjecting many hundreds of thousands of people to some of the worst web design imaginable. The site also offers free blogs to all users along with some in-depth profiles that they can fill out to their heart's content.
The parent company of Myspace was purchased by Newscorp in 2005 for an impressive $580 million, which helped to establish the increasing strength of web media. In 2006, Google signed an eye-popping $900 advertising and search exclusivity deal with the website.
One interesting aspect of Myspace's development is the role that it has come to play for the music industry. Just about every band worth its salt uses Myspace to provide free samples of their music and post news along with concert dates to promote themselves. It's become indispensable for established artists and new ones alike.
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